Guides to provenance and Article 50

Notes for editors, agencies and shops: what content credentials say, what they don't, and which duties may apply.

EU AI Act & Governance Will AI Labels Ruin Your Marketing? What Matters Now AI labels can affect how audiences perceive an advertisement, but there is no sound basis for assuming they will ruin every campaign. Some research points to the opposite. The more important starting point is whether a particular disclosure is required: the EU AI Act does not impose the same visible-label obligation on every use of generative AI. Oleh Savchak · 23 Oct 2026

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